Meridian Realty is developed as a connected brokerage platform linking lead capture, MLS listings, and transaction coordination
Cutting Buyer Response Time to Under 5 Minutes with Automated Lead Routing
Key results from this project
Average Initial Lead Response Time
Increase in Qualified Showings
Project Summary
Meridian Realty Group approached Hatzs with a familiar brokerage problem: leads from listing portals, the website, and open houses landed in different inboxes, and by the time an agent followed up, the buyer had already called a competitor. The goal was a platform that captured every lead instantly and routed it to the right agent in seconds.
Meridian wanted a system agents would actually use between showings, not another dashboard to check at day's end. Hatzs built mobile-first tools and automated routing so speed didn't depend on an agent being at a desk.
High performance components for demanding applications
They needed a technology partner to support its digital strategy
Meridian wanted a system agents would actually use between showings, not another dashboard to check at day's end. Hatzs built mobile-first tools and automated routing so speed didn't depend on an agent being at a desk.
- Unified Lead Capture: Every lead from the website, listing portals, and open houses flowing into one system.
- Automated Lead Routing: Instant assignment to the right agent based on territory, specialty, and availability.
- MLS/IDX Integration: Live listing data synced automatically without manual re-entry.
Our Approach & Solution Delivery
Meridian Realty Group approached Hatzs with a familiar brokerage problem: leads from listing portals, the website, and open houses landed in different inboxes, and by the time an agent followed up, the buyer had already called a competitor. The goal was a platform that captured every lead instantly and routed it to the right agent in seconds.
Key implementation aspects included:
Automated Lead Routing
Instant lead assignment based on territory, specialty, and agent availability, cutting response time from hours to minutes.
Live MLS/IDX Sync
Listing data synced automatically from MLS feeds, eliminating manual re-entry and keeping every channel accurate in real time.
Transaction Coordination
A clear task and document trail from offer through closing, keeping agents, buyers, and coordinators aligned at every stage.
Results & Outcomes
Meridian Realty Group now responds to new buyer and seller inquiries before competitors even see the lead.
- Unified Lead Capture: Every lead from the website, listing portals, and open houses flowing into one system.
- Automated Lead Routing: Instant assignment to the right agent based on territory, specialty, and availability.
- MLS/IDX Integration: Live listing data synced automatically without manual re-entry.
- Transaction Coordination: Tools to track a deal from offer through closing with clear task ownership.
- Mobile-First Agent Tools: Full functionality from a phone between showings, not just a desktop dashboard.
Meridian wanted a system agents would actually use between showings, not another dashboard to check at day's end. Hatzs built mobile-first tools and automated routing so speed didn't depend on an agent being at a desk.
Speed is everything in this business. Leads used to sit in an inbox for hours — now they're in an agent's hand in seconds, and it shows in our close rate.
