SocialHub is developed as a restaurant-focused CRM to centralize lead generation, campaigns, and multi-branch operations
Driving 40% Higher Customer Engagement Through Restaurant Marketing Automation
Key results from this project
Reduction in Manual Marketing Effort
Increase in Customer Engagement Rates
Project Summary
SocialHub was created to help restaurant owners generate leads and improve marketing efforts. The goal was to develop a platform that could manage SMS marketing campaigns, track customer interactions, provide insights, and handle multiple restaurant branches efficiently. Through close collaboration and technical expertise, Hatzs delivered a robust CRM that enhanced lead generation and marketing performance for restaurants.
High performance components for demanding applications
They needed a technology partner to support its digital strategy
The main goal with SocialHub was to create a platform for restaurant owners to run marketing campaigns and track customer interactions. It also allows managing multiple branches from a single system. Through collaboration and technical expertise, Hatzs delivered a robust CRM that improved marketing and lead management for restaurants.
- CRM & Lead Management: A system to capture leads, track customer interactions, and manage follow-ups efficiently.
- Marketing Automation: Tools to run SMS campaigns, email promotions, and track campaign performance in real-time.
- Customer Insights: Ability to view customer preferences, booking history, and behavior to improve engagement and personalize marketing.
Our Approach and Our Solution
Key implementation aspects included:
CRM & Lead Management
A custom CRM to track leads, customer interactions, and preferences — helping restaurants manage follow-ups and grow their client base.
Marketing Automation
Tools for SMS campaigns, email promotions, and automated messaging to engage customers effectively and track campaign performance in real-time.
Multi-Branch Management
A single dashboard to manage multiple restaurant locations, keeping customer data and campaign insights consistent across all branches.
Results & Outcomes
Social Hub has empowered restaurants to take control of their online presence, resulting in increased customer engagement and business growth.
- CRM & Lead Management: A system to capture leads, track customer interactions, and manage follow-ups efficiently.
- Marketing Automation: Tools to run SMS campaigns, email promotions, and track campaign performance in real-time.
- Customer Insights: Ability to view customer preferences, booking history, and behavior to improve engagement and personalize marketing.
- Multi-Branch Management: Support for managing multiple restaurant locations from a single platform.
- Analytics & Reporting: Dashboards to track marketing effectiveness, lead conversions, and customer engagement metrics.
Social Hub has completely transformed how we manage our online presence. We've seen a significant increase in customer engagement and our review scores have improved dramatically. It's like having a full marketing team in one platform.
